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HOW TO BRING IN LEADS THROUGH INSTAGRAM

I’m going to let you in on a little secret of mine: Instagram is my all-time fave marketing platform.

When I browse the feed it feels like a midday coffee break and when I indulge in others Instagram Stories it feels like a behind the scenes business sesh. But honestly? Growing your own Instagram can be hard work!

Between their ever-changing algorithms, the sky-high expectation of a perfect aesthetic and the wanting to show enough behind-the-scenes to look real but never enough to show all of the “oh-my-word” moments, it can be a struggle!

That’s why today I wanted to share some Instagram tips I’ve accumulated...because us boss babes need to stick together, right?

Tip #1: Go for the Goal

Like anything you do for your business, you should go in with your desired outcome in mind. What’s your goal for hopping on Insta? Getting more customers? Showing your potential clients how amazing you are? Growing your tribe of femmepreneurs? All of the...

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DESIGN YOUR FACEBOOK BANNER IN 3 EASY STEPS

Got the Facebook banner blues?

Your Facebook banner is the first thing visitors see when they land on your Facebook Page. It communicates for you when you're sleeping, hanging with your fam and when you're doing your Instagram stalking of #allthethings. 

Your banner gives your visitors an INSTANT vibe about whether they want to stay and hang out.

And, I'm pretty pumped to share that it's easy to design.

Never feel stuck on what to include on your banner graphic ever again and go from banner blues to banner beautiful. 


Here are 3 easy steps to design your Facebook banner:

Step 1: Choose a goal for your Banner

Why is this important? 
Choosing a goal for your visual keeps your graphic focused and limits overwhelm for your viewer. Try to choose ONE key main takeaway for every graphic.

Is your goal to share your tagline or clarity statement so that your visitors know what you do and who you serve, or are you promoting something? If you are...

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HOW TO CREATE YOUR INSTAGRAM STRATEGY

We just can't get enough of ... 

Behind-the-scene glimpses on Instagram and Instagram stories. I am right?

And although it takes time to nail your Instagram Strategy. The best thing you can do is to plan and then refine, until you find a design and posting style that works best for you.

Planning in advance will help with the dreaded "what do I post question" and help you create a more consistent and cohesive feed.

Before Planoly*, I used to create my monthly strategy in Canva. I find it helpful to see how my quotes, tips or desk-selfies and life shots were all working together to give my peeps a feel for who I am. And just like your Mood Board, it helps you see what needs some adjusting.


If you want to use Canva to plan out your IG feed, here's how I suggest you do it!


1. DO SOME BIG PICTURE PLANNING

Create a Pinterest Board and Pin ideas you like and that feel on brand.
Instagrammers want value from your IG posts, but they also want a visual treat.

They want to recognize...

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WHY ARE MY CANVA IMAGES SO BLURRY

It’s so disheartening when you spend all of your time creating a new graphic in Canva, finally get it juuuust right, and then when it’s uploaded to your site or social media spaces, it looks blurry and crappy.

It sucks. It’s frustrating. You want to pull your hair out, or toss your mouse at the wall.

I get it, babe.

And the last thing I want for you is to feel frustrated with your graphics and with Canva. I want you to feel confident and empowered about the visuals you create for your business.


In this training I cover:

  • The five (5) main reasons why your images might look shit-hot in Canva and like a blurry mess when you upload them to your social platforms.
  • Solutions. Solutions. Solutions. Because knowledge is your friend, and you really don’t need to be a designer to win at your visuals.
  • Other options, because Mercury Retrograde, Canva runs updates and the Tech Gods get bored.

So how do you make sure that your images come out crisp and perfect every...

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SEPTEMBER FREEBIE

Changing out my desktop background is one of FAVE things to do at the start of each month.

I've changed them out so often, that I know exactly what I like and what works for me. 

MY IDEAL:


Something elegant and simple. Not visually busy and inspiring. Something that will motivate me to keep my desktop tidy and uncluttered. 

I've found a calendar to be super handy, and have recently added a section for my Top 3 goals. I like how they are always the first thing I see in the morning when I start my day.

(TIP: close your windows down at the end of your work day, so that you start your day with your pretty desktop image. #itsthellittlethings).

I also screen on videos often for Canva trainings and tutorials, and like the right-hand side uncluttered, so that I can make the screen view smaller on my IMac.

Since my basic layout works so well and because the previous Desktop calendar templates have been so popular with my Canva Community Members, I...

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HOW TO CREATE AN ANIMATED GRAPHIC IN CANVA

You’ve seen them on Social Media, and you’re curious, “How on earth do I make a GIF?” Graphics Interchange Format (GIFs) are files that show animation or simple movement. They are a great way to add a little fun to your feed, show off some personality, stand out and change things up a bit.

They’re the perfect mix of the two leading forms of communication, visuals, and video.

So how on earth do you actually create your own unique GIF's without being a Photoshop or Techie wiz?

Watch this short training that I created for Think Creative Collective on 4 ways to create your own unique Gifs quickly and easily.  You can see the full post here.


CANVA'S NEW GIF FEATURE

Since this training, Canva has come out with a new animation feature that helps you create your animated videos even faster.  

via GIPHY

 You can use the animated images in so many fun ways in your business.

Some examples include: 

  • Promote a blog post
  • Promote...
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HOW TO CREATE YOUR WORKSHEETS IN CANVA

Worksheets and workbooks are a great way to educate your audience, give more value and add credibility to your name.

It’s also trendy to use them as content upgrades for more information or in courses or your membership site to help guide your members through a step-by-step process.

WHAT IS THE DIFFERENCE BETWEEN WORKBOOKS AND WORKSHEETS?

Essentially, they’re the same thing. 

I design my workbooks with a front and back cover. It’s like a mini ebook, but with sections to write down notes and answers if needed. And since I’m putting a lot of work into these, I want my readers to feel that they’re getting a high-quality product from me. A beautifully designed workbook draws your readers in and gets them excited about your work.

Worksheets, on the other hand, get to the point of the subject matter faster and will include branding elements and your name, but it won’t always have the cover page. 

Worksheets are perfect for quick tutorials or...

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HOME STYLING TIPS THAT WORK FOR OUR VISUALS TOO

Home is where the heart is, so it’s no surprise that your home affects your energy and creativity... maybe even more than you know.

Just one glance around a home filled with things you love – a gorgeous hand-stitched pillow, a stunning throw, or that one-of-a-kind coffee table – can help fire up your productivity and creativity, while also fostering peaceful and welcoming vibes. 

A well-decorated and well-designed home is about so much more than good looks. Your everyday spaces can boost your energy, lift your mood, and promote your overall happiness, not to mention affect your productivity. And, when your home is well organized, you're pretty much unstoppable (or at least that little bit more able to stop showing up late to brunch or your kid’s soccer practice).

On the other hand, a home where the design is less than stellar, a space that’s just a little short of pulled together, has the opposite effect: it can leave you feeling overwhelmed,...

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HOW TO CREATE YOUR STYLISH EBOOK TEMPLATE WITH CANVA

Steps to launch a stylish e-book that your ideal clients will love! 


  STEP 1: Pick a topic you're crazy passionate about from your Trello #ideas board. 
  STEP 2: Pour your soul’s secrets into a Google Doc (with the help of many caffeine-fueled late nights).

...STEP 3: Transform it into a beautifully designed and branded, ready-to-download, PDF for your peeps (or not!) 


If you want to create an awesome ebook for your tribe, but don't know where to start – or you’re wondering if it's even possible to whip it up in Canva – you're in the right place.

In this short training video I share 3 easy steps to creating your ebook effortlessly in Canva.


We'll also cover:

  • The first thing you need to do before you get started with your...
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HOW TO PULL OFF A COHESIVE BRAND WITHOUT BEING A COPYCAT

Standing out online can be challenging. 

We all want our ideal audience to take notice and click on our images, instead of mindlessly scrolling through their feeds. So how can you be more consistent with your visual approach. Is there is a step-by-step process to creating visuals for your business that actually match?

A picture is worth a thousands words, but before you can paint it, you need to know your why. You are connecting with your ideal client on an emotional level with your branding, so this refining (and continual refining) is crucial before you can play matchy-matchy with your images.

If you feel like you have your person and you purpose, in the (gucci) bag, then head on over to Think Creative Collective Blog where I share 5 easy ways to creating a consistent and cohesive brand, without being a copycat.

A brand that’s going to gain you all the right followers, is a skill the TCC girls have totally mastered, and one they pull...

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